On September 16 from 10 PM until 3 AM, you’re invited to shine during this night of celebration as dictated by the Vogue ICONIC Party’s Sparkling City Night dress code.

The event’s goal is to bring back a celebration of the magazine, but also to honor all those who produce it, who purchase it, and who support it unconditionally. A magazine that over 20 years has kept the passion for fashion alive, and today also celebrates art, inclusion, and empathy.


The concept of this edition of the Vogue ICONIC Party essentially involves concentrating in a single space everything that inspires people to go out, from reunions with friends, cinema, art exhibitions, to nightclubs or bars. To achieve this, a small city will be recreated, divided into two streets, each with its own character: one that invites excitement and another for more peaceful experiences.


In addition to kiosks, “shops,” and activations distributed throughout the city, the party also features live music concerts with artists Milhanas, Mayra Andrade, and Giulia Be.


To create a more realistic atmosphere and add naturalness to the Vogue city, Horto do Campo Grande joins the party by providing an enormous diversity of plants of various species and sizes. Through this decoration, it’s possible, for one night, for the utopia of a perfect world to become a real dream.