Learning from the best to know how to advise customers on getting the most out of their Weber gas, electric, or charcoal grill, and preparing the best barbecues! Horto do Campo Grande sent a team to the Weber factory in Katowice, Poland, as part of a visit for the new Weber Store and the future Weber Academy that we will be opening at Quinta da Eira. Representing HCG on this trip were Vasco Pyrrait, head of the Quinta da Eira garden center, Isaura Tereno (Procurement), and Gabriel Lascas.
We spoke with Isaura Tereno to share what she took away from this travel experience.
Weber is a prestigious international brand, recognized for its exceptional quality and global range. In your opinion, how can these characteristics be utilized in the new Weber space at Quinta da Eira?
Weber is truly a standout international brand. The global offering and the unquestionable quality of the products—enhanced by the new Weber Store with a new and more comprehensive display, as well as the new Grill Academy opening soon at the Horto do Campo Grande Garden Center – Quinta da Eira—will contribute positively to the Garden Center’s offerings and, consequently, to Horto do Campo Grande.
The Quinta da Eira garden center is a space with enormous potential, benefiting from a privileged location—it’s in a highly visible and easily accessible spot—and therefore has all the characteristics to ensure an unparalleled showcase for the Weber brand.
The opening of the Weber Store Lisbon will provide an environment with a unique customer experience where, in addition to the shop displaying the full range of Weber products—gas, charcoal, and electric grills, and a wide range of accessories—there will be a Grill Academy. This is a space for product demonstrations, cooking workshops, and tasting events, etc., which attract customers and give them the opportunity to discover the full potential of Weber products.
The opening of these spaces will involve a strong marketing push which, besides promoting the new Weber areas, will help boost sales and project the Horto do Campo Grande brand.
From this visit and contact with Weber professionals and managers of other points of sale, what were the main lessons you took away?
This trip provided us with a series of valuable lessons, of which I would highlight:
- The importance of customer service, of knowing how to listen to their needs to offer personalized solutions, turning the purchase into a unique and pleasant experience;
- The need to have an organized display area that attracts customers and makes choosing products easier, and a strategic product layout that facilitates and increases sales. The use of merchandising materials, such as banners and displays, to highlight and increase product visibility and attract consumer attention, highlighting the unique features of Weber grills, are other ways to stimulate sales;
- The need for continuous training. Well-prepared employees better convey the full potential of the products and can give useful tips to customers, increasing trust and helping to build loyalty.
- Analyzing customer feedback to understand what works and what can be improved—this helps adjust the product and service offering to better meet market expectations.
During the visit to the Weber factory, the benefits of having a Grill Academy were also highlighted—a space that allows for demonstrations, workshops, etc., because seeing a Weber grill in action can be the best way to convince consumers to make a purchase.
All recent studies point to the benefits that socializing, particularly around the table but also through contact with nature, has on quality of life and well-being. In your opinion, how does Weber fit into this trend of enjoying outdoor space as an extension of the indoor space, while maintaining comfort and ease of use?
Weber is a brand that promotes socializing and connection with nature through the multiple solutions it offers for outdoor cooking. Weber grills are known for their durability and resistance, and for being able to be used in the most diverse weather conditions. This means that users can enjoy moments outdoors all year round without worrying about constant maintenance.
The different Weber grill options, the variety of models, and the functional design—engineered to be intuitive and easy to use—allow anyone, from beginners to experienced chefs, to cook outdoors with ease. This in itself promotes a relaxed atmosphere conducive to socializing.
Coupled with this, Weber offers an incredible variety of accessories that allow for the preparation of different and delicious meals that go far beyond the traditional barbecue, enabling an environment where friends and family can gather to cook together, have fun, strengthen bonds, and enjoy unique experiences.
This new Weber space, due to its location and size, will also be an excellent option for events, corporate meetings, or themed workshops where the grill becomes the center of attention. This not only promotes socialization but also transforms the act of cooking into a fun and engaging activity that promotes quality of life in the middle of nature.
Weber design is a feature that stands out in all its products, from the most iconic to the most recent. How can design, as well as quality and the resulting equipment warranty, be decisive factors in a consumer’s choice?
The quality, warranty, and design of Weber products are undoubtedly crucial factors influencing consumers’ purchasing decisions.
Weber is recognized for the high quality of its products, manufactured with durable and resistant materials—equipment that is prepared for frequent use and for being outdoors and exposed to adverse weather conditions.
The warranty on Weber products, which can reach up to 10 years, clearly demonstrates the brand’s confidence in its products, which translates into peace of mind for the consumer and the guarantee of a secure investment.
A robust warranty can be a determining factor, especially in a competitive market where consumers look not only for a good product but also for long-term support and protection.
The design of Weber products is not just aesthetic but also functional. A well-thought-out design facilitates use and the consumer experience, making the act of outdoor cooking more pleasant and intuitive.
Products with an iconic design, like Weber grills, attract consumers who value aesthetics. The modernity of Weber BBQ Kitchens takes barbecuing to another level. These complete kitchens are currently highly sought-after options by customers looking for integrated outdoor kitchen solutions with a grill, gas burner, and cabinets.
A grill that is easy to assemble, use, and clean is more attractive to consumers looking for convenience and efficiency. These factors make Weber products not just a practical choice, but also an option that reflects a lifestyle valuing quality, design, and durability.
Would you like to highlight any new products that were presented to you and will be featured at Quinta da Eira?
This year, Weber brought some new releases that will certainly please barbecue lovers!
- The new Searwood pellet grill, an all-in-one grill that allows you to smoke, sear, and roast, all in a single piece of equipment. With a full temperature range between 80° and 315°C, this grill offers the freedom to explore different cooking techniques.
- Weber launched a new line of grills this year with reinvented designs that are more elegant and more powerful. These new products, which will be available at the Weber Store Lisbon at the Horto do Campo Grande Garden Center – Quinta da Eira, promise to bring even more heat and flavor to outdoor meals. Among them, we can highlight the new Genesis gas grills, the Spirit gas grills, and the Q grill line with new lines and a more stable cart, as well as the new Lumin electric grills.
