Aprender com os melhores, para saber aconselhar os clientes a tirarem o melhor partido do seu grelhador Weber, a gás, eléctrico ou a carvão, e prepararem as melhores churrascadas! O Horto do Campo Grande deslocou uma equipa à fábrica da Weber, em Katowice, na Polónia, uma visita no âmbito da nova Weber Store e da futura Weber Academy que iremos abrir na Quinta da Eira. Nesta viagem estiveram em representação do HCG, Vasco Pyrrait, responsável pelo garden da Quinta da Eira, Isaura Tereno (Procurement) e Gabriel Lascas.
We spoke to Isaura Tereno to share with us what she took away from this trip.
Weber is a prestigious international brand, recognised for its exceptional quality and global offer. In your opinion, how can these characteristics be utilised in the new Weber space at Quinta da Eira?
Weber really is an internationally recognised brand. The global offer, the unquestionable quality of the products, enhanced by the new Weber Store, with a new and more comprehensive display, as well as the new Grill Academy, which will open soon in the Garden Horto do Campo Grande – Quinta da Eira, will contribute positively to the offer of the Garden Centre, and consequently of the Horto do Campo Grande.
The Quinta da Eira garden is a space with enormous potential, which benefits from a privileged location – it is highly visible and easily accessible – and therefore has all the characteristics to guarantee unrivalled exposure for the Weber brand.
The opening of the Weber Store Lisbon will provide an environment with a unique customer experience where, in addition to the shop displaying the full range of Weber products, gas, charcoal and electric grills and a wide range of accessories, there will be a Grill Academy, a space where product demonstrations, cooking workshops and tasting events, etc. will be held to attract customers and where they will have the opportunity to learn all about the potential of Weber products.
The opening of these spaces will feature a strong marketing campaign which, as well as promoting the new Weber spaces, will help to boost sales and promote the Horto do Campo Grande brand.
What were the main lessons learned from this visit and your contact with the Weber professionals and those responsible for other sales outlets?
This trip provided us with a series of valuable lessons, of which I would highlight:
- The importance of customer service, of knowing how to listen to customers’ needs in order to offer them personalised solutions, making the purchase a unique and pleasant experience;
- The need to have an organised display space that attracts customers and makes it easier for them to choose products, and a strategic arrangement of products that facilitates and increases sales. The use of merchandising materials, such as banners and displays, to highlight and increase the visibility of products and attract the attention of consumers, highlighting the unique characteristics of Weber grills, are other ways of stimulating sales;
- The need for continuous training. Well-trained employees are better at conveying the full potential of the products and can give customers useful tips, increasing trust and helping to build loyalty.
- Analysing customer feedback to understand what works and what can be improved helps to adjust the offer of products and services to better meet market expectations.
During the visit to the Weber factory, the benefits of having a Grill Academy were also emphasised, a space that allows demonstrations, workshops, etc, because seeing a Weber grill in action can be the best way to convince consumers to make a purchase.
All the latest studies point to the benefits that socialising, particularly around the table, but also contact with nature, have on quality of life and well-being. In your opinion, how does Weber fit into this trend of enjoying the outdoors as an extension of the indoors, while maintaining comfort and ease of use?
Weber is a brand that promotes socialising and connecting with nature, thanks to the many solutions it offers for cooking outdoors. Weber grills are known for their durability and resistance, and for being able to be used in the most diverse weather conditions. This means that users can enjoy outdoor moments all year round, without worrying about constant maintenance.
The different options for Weber grills, the variety of models, the functional design, intuitive and easy to use, means that anyone, from beginners to experienced chefs, can cook outdoors with ease, which in itself promotes a relaxed atmosphere conducive to socialising.
Allied to this, Weber has an incredible range of accessories that allow you to prepare different and delicious meals that go far beyond the traditional barbecue, providing an environment where friends and family can get together to cook as a group, have fun, strengthen bonds and enjoy unique experiences.
This new Weber space, due to its location and size, will also be an excellent option for events, company meetings or a themed workshop, where the grill becomes the centre of attention. This not only promotes socialising, but also turns cooking into a fun and engaging activity that promotes quality of life, surrounded by nature.
Weber’s design is a feature that stands out in all its products, from the most iconic to the latest. How can design, as well as the quality and consequent guarantee of the equipment, be decisive characteristics in the consumer’s choice?
The quality, guarantee and design of Weber products are undoubtedly crucial factors that influence consumers’ purchasing decisions.
Weber is recognised for the high quality of its products, made from durable and resistant materials, equipment that is prepared to be used frequently and to be outdoors and exposed to adverse weather conditions.
The guarantee on Weber products, which can be up to 10 years, demonstrates the brand’s confidence in its products, which is reflected in peace of mind for the consumer and the guarantee of a safe investment.
A robust guarantee can be a decisive point, especially in a competitive market where consumers are looking not only for a good product, but also for long-term support and protection.
The design of Weber products is not only aesthetic, but also functional. A well thought-out design that facilitates use and the consumer experience, making the act of cooking outdoors more enjoyable and intuitive.
Products with an iconic design, such as Weber grills, attract consumers who value aesthetics. The modern Weber BBQ Kitchen takes barbecuing to another level. These complete kitchens are now highly sought-after options for customers looking for integrated outdoor kitchen solutions with a grill, gas burner and cabinets.
A grill that is easy to assemble, use and clean is more attractive to consumers looking for convenience and efficiency. These factors make Weber products not only a practical choice, but also one that reflects a lifestyle that values quality, design and durability.
Would you like to highlight any new products that you have been introduced to and that will be on display at Quinta da Eira?
This year, Weber has brought some novelties that are sure to please grill lovers!
- The new Searwood pellet grill, an all-in-one grill that allows you to smoke, seal and roast, all in a single unit. With a full temperature range from 80° to 315 °C, this grill offers freedom to explore different cooking techniques.
- This year, Weber launched a new range of grills with reinvented, sleeker and more powerful designs. These new products, which will be available at the Weber Store Lisbon, in the Garden do Horto do Campo Grande – Quinta da Eira, promise to bring even more heat and flavour to outdoor meals. They include the new Genesis gas grills, the Spirit gas grills and the Q grill range, with new lines and a more stable trolley, as well as the new Lumin electric grills.
