WHEN CHRISTMAS FINDS A VOICE FOR SOLIDARITY: JÚLIA PINHEIRO’S SOLIDARITY BOUQUET

As part of the Christmas decorations for the Júlia program, broadcast daily on SIC, Horto do Campo Grande has once again teamed up with Fremantle and presenter Júlia Pinheiro in a partnership where aesthetics meet solidarity. From late November until Epiphany, the studio featured Christmas-inspired centerpieces, meticulously designed to blend subtly and elegantly into the television set.

This collaboration also gave rise to an initiative with a special meaning: the Júlia Pinheiro Solidarity Bouquet. A floral arrangement created by Horto do Campo Grande, inspired by the festive season, with part of the proceeds going to APAV – the Portuguese Association for Victim Support, an institution chosen by Júlia herself. An initiative that combines sensitivity, social responsibility, and sharing, which was available in our store until early January.

This partnership reinforces the belief that plants and flowers can be vehicles for greater messages. A clear example of how, together, we can give more meaning to Christmas and transform small gestures into real support for those who need it most.